The Video Upgrade for E-Commerce

Consumers have been shopping online for years. This adaption from bricks to clicks has been successful for businesses selling as well as the consumers who are buying. Over the past year, those consumers have started to see some internet retailers taking things to the next level. The shopping experience has shifted in industry-leading categories (such as fashion and beauty) with a focus on VIDEO.

In addition to the common practice of posting a link to a fully skinned company YouTube channel and a stream of user-generated videos, e-retailers are now providing consumers with detailed descriptions of the product using sight, sound and motion. This use of video is impactful and creates an engaging experience above and beyond what simple text and HTML can offer.

E-retailers are leveraging the natural enjoyment of shopping with a video presentation. This concept is inspiring consumers and revolutionizing the buying process. Featuring live video streams of products can create a unique user/buyer relationship. In particular, Burberry and Sak’s Fifth Avenue are both  showcasing their clothing lines through videos (fashion show films and live models). This  is allowing the consumer to ...