Just reading the show’s name aloud in your head might conjure up some images, feelings, emotions or scene flashbacks of the show.
The never-ending drinking or smoking?
How Don pulled in that big account?
How much of a jerk Pete Campbell is?
Or…how about real, honest-to-goodness, social change?
Whatever it may be, Mad Men is hands down the most talked about, buzzed about, “water coolered” show when you work in advertising. We did a little internal poll, completely un-scientific of course, and barely anyone here watches ‘The Pitch.’ Sorry, AMC.
Now…back to Mad Men and social change for a second.
In a very social podcast we recorded last week myself (@mjoza), Andy Locke (@andrew_b_locke), Account Director, and Jamie Breazeale, VP of Media sat down to talk all things Mad Men – but with a twist.
This isn’t an episode or season recap, nor a character analysis, so there are no spoilers here to watch out for. We’re talking about the cultural impact and evolution of the American way of life from the 1960s to now and the differences in working in advertising today, vs. TV’s version of it.
Even if you’re not into Mad Men check out this podcast, where we talk about everything from the women’s movement and race riots in the mid-to-late 1960s to the types of social events that are running in parallel today – the occupy movement, gay marriage debate and the power of Twitter as a medium for breaking news and spreading thought and opinion.
I don’t want to give away much more – so turn up your speakers or plug in your ear buds. You’re in for a treat.
It’s been another crazy week in marketing and tech news!
Tons going on, but the elephant in the room this week is Facebook and the investor disaster that’s resulted from (what analysts are saying was) an overpriced IPO that hit the public markets on May 18th.
Since the opening bell rang last friday Friday, the stock’s been in a free-fall mode and dropped almost 20%. Right now it’s sitting at $32 as I type this post and lawsuits are starting to fly in; aimed at everyone from bankers that priced the offering to Facebook and NASDAQ itself.
Before the madness got EVEN worse I sat down with Carolyn Hammock (@chammock), Account Supervisor and Jordan Haven, Interactive Producer. We discussed…
The Facebook IPO kerfuffle
The return of pay-for-what-you-use style data and bandwidth plans from wireless providers, ISPs and cable companies
Yahoo’s next chapter under new interim CEO Ross Levinsohn
This week we’re happy to bring you a very special EUROCAST – a full episode dedicated to the impact social media and mobile devices have had on the gaming industry.
To discuss this hot topic (no pun intended), we’re joined by long time friends of the show, Joe Burnap (@JosephBurnap), IT Specialist and Scott Robertson, Associate Creative Director and new guest, Geoff Brinck, Staff Accountant.
Our panel of experts discuss the evolution of gaming from playing video games like Sonic The Hedgehog or Super Mario on the couch in your living room to the impact Facebook has had on helping reinvent what it means to be a “gamer” for a whole new generation.
From Zynga’s Farmville and Words With Friends to Rovio’s Angry Birds (we discussed the newest iteration of the game in a previous episode) gaming in 2012 is a whole different experience than what “playing a game” meant even a few years back.
Social media has allowed for a whole new level of game mechanics to be added – you can instantly play a game inside Facebook with your friend that might be across the world, or even play against your neighbor next door while you’re walking to work in the morning.
Join us and learn a little bit more about the future of gaming and what opportunities it holds for us as marketers!
We’re back again after a week off bringing you original thought-provoking analysis and opinion on some of the most buzzed about topics in digital marketing, advertising and technology for the first two weeks of May 2012!
We promise to get episodes out quicker moving forward – it’s been a busy few weeks here at Discovery Baltimore!
This week I’m (@mjoza) joined by two new panelists from our Baltimore office – Andy Locke (@andrew_b_locke), Account Director, and Joe Burnap (@josephburnap), IT Specialist & Help Desk Associate here at Euro Discovery. Heads up – this is an animated and colorful episode to say the least!
And without further adieu here’s the marketing stories of the week we discussed this week -
Barnes & Noble spinning out Nook/eBooks division, Microsoft invests $300m in the new venture
Google’s cloud storage & document collaboration product “Drive” finally debuts, we’ve been waiting for years for this one, people!
BlackBerry announces OS 10 – enough to get them back on top?
Join us for a little marketing banter & let us know what you think in the comments below! Topic you want us to tackle? Just give us a holler.
The EUROCAST is back after a quick week off and here to discuss this week's top digital and social marketing news!
This week I'm (@mjoza) joined by three new guests - Ryan Katz, Group Account Director; Eric Leikus (@eleikus), Sr. Application Developer and Marisa Beauduy (@MarisaBeauduy), Jr. Digital Marketing Strategist.
Our digital marketing brain trust tackled the three hottest marketing headlines of the week -
Facebook buys social photo sharing app Instagram for $1 Billion - Brilliant, or a waste of cash?
Best Buy's CEO is out and they closing close to 50 stores nationwide - Will this help revive the bix box electronics giant?
TNT's earns the top two spot for the most viral ad of all time, http://goo.gl/nWnbk. Is it any good?
Listen to the full show on the SoundCloud player below and let us know what you think, or what you'd like us to talk about next, in the comments section!
Thanks for tuning in to last week's inaugural podcast! This week, Mike is joined by Rob Carlson (Senior Application Developer), Scott Robertson (Associate Creative Director), and Sam Armacost (Front-End Web Developer).
What's hot this week?
Google launching blog commenting system - New rival for Facebook and Discus?
Mad Men season 5 premier - Worth the wait?
Angry Birds space needle launches- What does this say about a gaming brand's staying power?
Obama joins Pinterest - The most marketing centric and "with-it" president ever?
Click play on the SoundCloud player below & enjoy.
Let us know your thoughts & topics you’d like us to discuss below!
We’ve done it! Inspired by some of the great podcasts out there we’re now producing our own – we’re happy to present the first ever EUROCAST, recorded live at our office here in downtown Baltimore.
Our spin on the podcast covers top digital marketing, advertising & technology news from the week & our insights & analysis as an interactive marketing agency. We’re always looking for new ways to help advance our client’s marketing goals & performance.
This week we are joined by Shannon Spero (@shannicole), Account Executive, Sam Armacost (@samanthasquared), Front-End Web Developer & Carolyn Hammock (@chammock), Account Supervisor, to discuss SXSW Interactive 2012, the launch of Dollar Shave Club & the first reviews of the 3rd generation iPad. Click play on the SoundCloud player below & enjoy.
DSC North America is a more intelligent digital, CRM and data intelligence agency with offices in 4 U.S. cities serving brands around the world. Visit havasdiscovery.com to learn more.
Subscribe
App-toberfest 2012 Wrap-Up
Ahh, App-toberfest 2012 ist vorbe (that means it's over). But do not fret, you can relive all the magic or get the abbreviated wrap-up.
