DSC Lingo: What Does SSH, SEO, Parallax, and Landing Page Mean?
Many times in the advertising industry, acronyms and terms are thrown around like school lunches on the last day before summer break. It can be hard to decipher their meaning, let alone intent, when not fully immersed in this vocabulary. Here is the next set of terms to this handy acronym series.
SSH
What it stands for: Secure Shell
What it means: Secure Shell is a network protocol that allows for two networked computers to communicate with one another in a secure manner (usually over an insecure network) using advanced authentication.
SEO
What it stands for: Search Engine Optimization
What it means: Search Engine Optimization is the process of affecting (increasing) the ranking and visibility of a website or web page in a search engine's search results.
Parallax Scrolling
What it means: Parallax Scrolling refers to a technique where foreground images/content scroll at a different speed/rate than background images/content. This effect gives the user a different sense of motion and depth.
Landing Page
What it means: Landing Page is similar to a microsite, however it only consists of a single page. Landing pages are commonly used as part of online marketing campaigns. They act as destinations where users would land by clicking on an advertisement or search result.
Be sure to read all of the advertising acronyms and terms from the Havas DSC Lingo series!
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DSC Lingo: What does Drop Down, SSL, QA, PKO, and Markup mean?
Many times in the advertising industry, acronyms and terms are thrown around like school lunches on the last day before summer break. It can be hard to decipher their meaning, let alone intent, when not fully immersed in this vocabulary. Here is the next set of terms to this handy acronym series.
Drop Down
What it means: A Drop Down Menu (or Drop Down) is a menu system, commonly used in website navigation, where a menu of options will drop down from a parent element. The drop down is initially hidden and, upon some interaction (such as a hover event), the menu will appear (if animated, from the top to the bottom).
SSL
What it stands for: Secure Sockets Layer
What it means: Secure Sockets Layer is a protocol that provides secure data exchange when communicating over the Internet. eCommerce sites typically have some sort of security in place to safeguard the transmission of credit card numbers and other personal information. Tip: Look for https:// instead of http://
QA
What it stands for: Quality Assurance
What it means: Quality Assurance is the process by which work is checked and double-checked for consistency, accuracy and errors, satisfying all requirements of the project based on set standards.
PKO
What it stands for: Project Kick Off or Production Kick Off
What it means: A Project Kick Off (sometimes referred to as Production Kick Off) is typically a meeting or notification that a project has started and that certain stages of the project life cycle can begin.
Markup
What it means: Markup refers to a system of writing a document in which the content is distinguishable from annotations. Think of "markup" as the code used to write a web page or other applications. As an example, HTML uses "tags" as part of its markup. These include <p>, <a> and <div> to name a few.
Be sure to read all of the advertising acronyms and terms from the Havas DSC Lingo series!
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The Mobile Media Times Have a-Changed
Imagine you’re waiting for the bus, and the side of the shelter reads “In a hurry?” followed by a URL. Intrigued, you interact with the ad using your smartphone. Within a moment, a dog sled is there to pick you up! Out-of-Home advertising is no longer simple, static billboards and boring bus wraps showing merely a phone number–it is transitioning to an even more digitally-capable medium. And it isn’t the only outlet developing with the times. There are banner ads on your tablet that you can simply click to “Like” a brand’s Facebook page or pay a visit to their website. Entire cities are jumping on the digital bandwagon, too. NYC Mayor Bloomberg recently announced eight initiatives aiming to strengthen and grow media and technology in the city.
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Havas On Acronyms: What the QResponsiveEPS is he talking about?
Many times in the advertising industry, acronyms and terms are thrown around like school lunches on the last day before summer break. It can be hard to decipher their meaning, let alone intent, when not fully immersed in this vocabulary. Here is the next set of terms to this handy acronym series.
QR Code
What it stands for: Quick Response Code
What it means: Quick Response Codes are nothing more than advanced barcodes. Their popularity in recent years is due to their ability to hold more data than conventional barcodes and their ability to be read quickly by scanners. A QR Code consists of black squares arranged in a square grid on a white background. Most modern phones have the ability to scan these codes quickly.
IDE
What it stands for: Integrated Development Environment
What it means: An Integrated Development Environment is a tool that developers will use when coding a piece of software. There are typically useful tools built into the IDE such as a compiler, editor and debugger. Some examples include Visual Studio, Eclipse and Dreamweaver (technically).
Responsive
What it means: A Responsive web page or application will automatically scale based on the viewable area of the user's browser or device, providing an optimized user experience. In some cases, content and elements may be hidden, added or positioned differently. Modern websites are utilizing responsive layouts, providing optimized experiences for desktop, tablet and mobile browsers.
EPS
What it stands for: Encapsulated PostScript
What it means: An Encapsulated PostScript is a file format used regularly in the design world (used with Abode Illustrator, for instance). Illustrations and vector graphics are commonly saved as this type of file.
FTP
What it stands for: File Transfer Protocol
What it means: File Transfer Protocol is a protocol used to transfer files from one source to another over the Internet. A user typically installs an FTP client (piece of software) and then connects remotely to a server and then uploads/downloads files.
Be sure to read all of the advertising acronyms and terms from the Havas On Acronyms series!
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Havas On Acronyms: What the CSSMicrositeJS is he talking about?
Many times in the advertising industry, acronyms and terms are thrown around like school lunches on the last day before summer break. It can be hard to decipher their meaning, let alone intent, when not fully immersed in this vocabulary. Here is the next set of terms to this handy acronym series.
CSS
What it stands for: Cascading Style Sheets
What it means: Cascading Style Sheets (commonly referred to as "Style Sheets" or "CSS") refers to a coding language used in the presentation of a document. CSS is usually used to alter the color, size, font and layout of elements found on a web page.
Microsite
What it means: A small group of web pages which are segregated from a main website's content is referred to as a Microsite. These types of mini websites are often used as discrete destinations for marketing campaigns.
JS
What it stands for: JavaScript
What it means: JavaScript is a programming language used on web pages and applications, allowing the client (user) to interact with the browser and web page content. JavaScript provides a way for users to become more engaged and for automated processes (think animations) to run, providing a more interactive user experience.
Be sure to read all of the advertising acronyms and terms from the Havas On Acronyms series!
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Havas On Acronyms: What the APISpriteCTA is he talking about?
Many times in the advertising industry, acronyms and terms are thrown around like school lunches on the last day before summer break. It can be hard to decipher their meaning, let alone intent, when not fully immersed in this vocabulary. Here is the next set of terms to this handy acronym series.
API
What it stands for: Application Programming Interface
What it means: An Application Programming Interface is a protocol used to connect software components from one source to another. APIs may include certain data structures, classes and variables that can be accessed when building web applications and integrating the data from another website/application into your own. An example would be embedding a Google Map on your web page and customizing the pins and data on that map.
SPRITE
What it means: A sprite is an image that contains smaller images. Usually, small interface icons and images are combined into one image so that the server doesn't have to load each individual image separately. This increases speed and provides a more seamless experience to the end user. Check out this sprite used on Amazon.com as an example.
CTA
What it stands for: Call To Action
What it means: A Call To Action is commonly a graphic or text which is used to induce the user to perform some sort of action (such as clicking a button) and continue down a conversion process.
Be sure to read all of the advertising acronyms and terms from the Havas On Acronyms series!
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Digital Marketing Sense for 2013
There are already high expectations for what 2013 will bring to the marketing industry. A lot of these concepts follow the pattern of 'data matters', 'the consumer is driving', and 'smart content'. New information and technology will help shift the advertising industry to new heights in building a better and more focused relationship with the consumer.
Marketers have provided insights into what they think could happen. I kept a close eye on sources like Smart Insights, Business 2 Community, HubSpot, SeoMOZ, and our parent company, Havas Worldwide that go over these ‘prediction’ topics every single year. Some trends, such as mobile and big data, are continuing from 2012 but there is always the hope for progression within the industry. ...
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Sequential Device Usage
“The whole is greater than the sum of its parts.”
This famous quote nicely describes digital media planning. When planning begins, there are many great opportunities available—a homepage takeover, a sponsorship, ROS ads, added value—the list goes on. Once all these elements are pulled together correctly we create synergy and a successful digital marketing campaign. Media planners of the world now have an added consideration with simultaneous and sequential device usage. Simultaneous device usage refers to consumers watching TV and using a device at the same time. Sequential device usage refers to moving between multiple devices to consume information. The digital media planner in me is very interested in the sequential device usage because it provides additional opportunities to reach our audience and build a successful overall campaign.
Research from Google shows that 90% of people use multiple screens sequentially, meaning a search will start on a smartphone and then be continued on PCs and/or tablets. ...
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New Google Adwords Features Discussed at SMX East
On Wednesday last week, at SMX East, in a portable glass room inside of New York City’s Javits Convention Center, Google set up a mobile version of their office. From front to back, the technical classroom was equipped with free Wi-Fi, mobile outlets, a designated #googlesmx hashtag, chargers, a mini ‘glass lounge’ (Google’s kitchen), and Google colored bean bag chairs. Why not create the Google ambiance for the attendees at SMX East?
Moving past the unique layout and techy atmosphere that was created, the session of Learn with Google was on ‘Evolving Paid Search’, touching on the new features Google AdWords now offers. Mark Martel, Head of Search Ads Marketing at Google, was this session’s presenter. Ready to educate the audience on what Google has already launched and what is currently in Beta, Martel dove into how AdWords and paid search are changing. ...
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