Marketing to the New Year’s Resolutioners

Every January 1st, people everywhere make their new year’s resolutions for the year. According to Huffington Post the top 5 resolutions are:

1. Get in Shape
2. Eat Right
3. Save Money
4. Quit Smoking
5. Volunteer

Right now the advertising world is seemingly saturated with products and solutions to help us with the above goals. The marketing is coming from the traditional sources such as broadcast, print, and online, as well as the location-based deal providers.

Since the new year, it seems as though all my local deals have been based on fitness, healthy food or primping. I have yet to see a steak house restaurant or shopping type deal. You may have noticed more TV and radio commercials about different weight loss programs, and smoking cessation.

So are these “resolution type” advertisers concentrating most of their marketing budget towards the beginning of every year? While many consumers may say yes, I actually think ...