2011 Holiday Recap
As 2011 winds down we are gearing up for a great and busy start in 2012.
Here is a quick re-cap of how we spend our last month of the year celebrating!
Office Decorating.
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Our Holiday Party
We, Euro RSCG Discovery, had our office holiday party last night at Silo Point, in the Sky Lounge in Baltimore. Wonderful food and great drinks were had, as we celebrated the holiday season. Truly a memorable evening with awesome co-workers and had lots to celebrate as another year is now behind us. As always, ...
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Long Live Print
It’s hard to work in advertising without hearing someone say “print is dead” at least once a week. I hear it from fellow marketers, bloggers/writers, friends and sometimes even family. Not to mention it’s plastered all over every digitally-focused advertising blog.
I, however, disagree.
By profession I’m a search/digital marketer—I’ve never worked on the print side of business, never been responsible for buying a list, looking at the demos associated with a magazine or newspaper. Heck, I don’t even really know the first step in setting up a DM drop. But I do know one thing—I read more print than I ever have before in my life.
Current Magazine Stack
I came to this startling conclusion about two weeks ago when ...
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How You Feelin’?
We are obsessed with all things data and digital. So it only seemed fitting that we focus on the ‘d’s in our very first Holiday Sentiment tracker. It’s more than just a holiday card. It’s a mood meter—it gives a real time glimpse into the holiday spirit. Feeling Fruitcake Fatigue? Streeessed? In the Spirit? Track your own—and follow everyone else’s--feelings about the season.
Holiday Sentiments
Since the season is all about sharing, once you’ve tracked a sentiment, let your friends on Facebook or Twitter know how you’re feeling. You can even start a conversation using the #holidaysentiment hashtag.
Share Your Sentiment on Facebook
We practice what we preach—data tracking-- which is why we came up with the idea of the holiday sentiment tracker that you can interact with all season long.
Something fun, interactive, engaging, insightful and ultimately useful. So go wild. Check in often. How’re u feeling today? We really want to know. Get in the holiday spirit and get tracking today!
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Cyber Monday
Cyber Monday emails were in my inbox before Black Friday was even over. After being one of the midnight Black Friday shoppers, how could I possibly need to buy anything else on Cyber Monday? Easy. The Amazon and Best Buy deals got me. When I received the email promotion from Amazon saying the Kindle Touch was $99, I went ahead and checked off Mom’s Christmas gift from the list. With Best Buy offering on-line discounts on Blu-Ray DVDs and video games, I was able to check off my Brother and Father’s gifts as well.
According to Daily Tech, Cyber Monday shopping was up 33% from last year and the dollar amount spent was most likely well over $1 billion. ...
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